Data from TradingView shows that while the price of Bitcoin dropped below $57,000, the price of Metaverse tokens climbed higher, including a 160% gain for Gala (GALA), a 78% rally for WAX (WAXP), a 62% breakout for The Sandbox (SAND) and 45% for Decentraland (MANA).

BTC/USDT vs. GALA/USDT vs. WAXP/USDT vs SAND/USDT vs. MANA/USDT 4-hour chart. Source: TradingView

The past couple of months has seen a growing focus on “the dawn of the Metaverse” as all manner of gaming protocols, nonfungible token (NFT) collections and projects focused on designing the landscape to the growing virtual world have seen a spike in interest after Facebook announced that it was rebranding its parent company to “Meta” and would be shifting focus from purely social media, to the wider social landscape of the Metaverse.

NFTs pave the road to mass adoption

The skyrocketing popularity of Metaverse-focused projects is, in large part, thanks to its adoption by popular culture and well-known celebrities who have discovered the potential that exists within decentralized finance (DeFi) and NFT technology.

From Post Malone purchasing Bored Ape Yacht Club (BAYC) NFTs that were featured in the music video “One Right Now,” to globally recognized brands like Gucci and Coca-Cola launching their own lines of branded NFT merchandise to engage with customers, the road to mass adoption is paving a route through the Metaverse.

Related: Gucci Swag in Roblox | Web3.0 Enables NFT Explosion in New Exponential Age

As a result, projects that deal with the growing field of virtual real estate such as The Sandbox and Decentraland have seen significant growth in both token price and the number of users interacting with their protocols over the past month.

The Sandbox users statistics. Source: DappRadar

Digital collectibles are on the rise

The rise of the metaverse and digital collectibles has come at an interesting intersection in the development of our global society, especially considering that issues related to environmental sustainability and global supply chains have increasingly come into focus.

Crafting things in the digital world actually solves many of the problems currently facing humanity because there is no need for physical inputs to craft the final products, nor is there the need for a vast system of shipping when the items are digital and can be transferred via the internet.

Related: Crypto Culture Expansion From NFTs | Arts, Music & Sports Fans Buying Digital Assets

Rather than vast production lines creating the latest collector’s cards or action figures from popular sports, games or movies, protocols like WAX (Worldwide Asset eXchange) offer digital versions of the same items that can easily be stored in personal digital wallets or transferred around for little to no cost.

While the short term outlook for Bitcoin and the wider cryptocurrency market remains uncertain and half the crowd is worried about the start of a crypto winter. The more experienced traders view the dip as just another opportunity to buy the dip and the trajectory of the Metaverse continues upward as projects focused on laying the foundation for the future of commerce and socialization are likely to be the most profitable investments over time.